Post-attention economy. Three words I strung together in yesterday’s newsletter, laughed at, and then kind of cocked my head and looked at again. It was mostly a gag — this is the season where we stick post- on things, after all — and yet maybe part of my brain wasn’t joking.
I want to connect all these things up as symptoms of end-of-cycle. I could be wrong. Maybe I just have a different vantage on the attention economy, the systems of curation, speech and broadcasting that have obtained online over the last fifteen years. I’m not arguing for a “return” to anything, no kind of rearguard action: more waiting to see what the next cycle looks like.