Tomas Chamorro-Premuzic, How To Manage Disruptive Talent
If you know it’s going to work, then it’s not innovation. | Jeff Bezos
It is nearly impossible to find a company that disagrees the idea that innovation is important, just like nobody thinks a culture of innovation is a bad idea. And yet, those same organizations are reluctant to invest in innovation unless they are sure that it will pay off. “Sure, we can put in place a culture of innovation, so long as you show me for sure that there is an ROI”. As Jeff Bezos noted in his early Amazon years, “if you know it’s going to work, then it’s not innovation”. So, having a culture of innovation means embracing failure as an option, not least because the alternative more than pays off for it.
| Tomas Chamorro-Premuzic, How To Manage Disruptive Talent