Google’s long game, in other words, is positioning itself as the cloud computing company for all kinds of data analysis, something that it at the heart of its search engine business.

“It’s not about storage, it’s about what you’ll do with analytics,” said Tom Kershaw, director of product management for the Google Cloud Platform. “Never delete anything, always use data — it’s what Google does.”

The search giant is indeed notoriously data-driven, down to analyzing people’s drive times to lunch before it decided to offer free lunches, or examining the productivity effect of different heating vents. It has more recently offered several data analysis products to customers.

Nearline data is $0.01/month/GB. Trending toward zero.

Originally published at

Work ecologist. Founder, Work Futures. The ecology of work and the anthropology of the future.

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