In Jony Ive Is Leaving Apple, but His Departure Started Long Ago, Tripp Mickle provides a chronology of Jony Ive’s growing disaffection inside Tim Cook’s Apple following the death of Steve Jobs.
Few on the outside knew that for years, Mr. Ive had been growing more distant from Apple’s leadership, say people close to the company. Mr. Jobs’s protégé-and Apple’s closest thing to a living embodiment of his spirit-grew frustrated inside a more operations-focused company led by Chief Executive Tim Cook.
Mr. Ive, 52, withdrew from routine management of Apple’s elite design team, leaving it rudderless, increasingly inefficient, and ultimately weakened by a string of departures, people close to the company say.
The internal drama explains a lot about Apple’s dilemma. Its one major new product of the post-Jobs era, the Apple Watch, made its debut five years ago. Its iPhone business is faltering, and more recent releases like its wireless AirPods haven’t been enough to shore up falling sales. It hasn’t had a megahit new product since the iPad that started selling in 2010.
It will never be the same. Who will design the next generation of computing/communication devices? Not Tim Cook’s Apple.
Will Tim Cook be the next to leave?
Oh, and publishers’ revenues from Apple News+ is nothing like what Apple touted. Lucia Moses writes,
One publishing exec said Apple projected publishers would get 10 times the revenue they made from Texture [the company they bought and folded into News+] at the end of Apple News Plus’ first year. “It’s one twentieth of what they said,” the exec said. “It isn’t coming true.”
I recall that John Scully — an executive from Pepsi — nearly ran Apple into the ground after Steve Jobs left the company in 1985. He came back in 1997 as part of the acquisition of NeXT, which became the foundation for modern MacOS, iOS, watchOS, tvOS, and iPadOS. The rest is history.
Maybe Jony Ive will return, as well.
Originally published at https://stoweboyd.com.