Matt Taibbi, Flathead (2005)
On an ideological level, Friedman’s new book [The World Is Flat] is the worst, most boring kind of middlebrow horseshit. If its literary peculiarities could somehow be removed from the equation, The World Is Flat would appear as no more than an unusually long pamphlet replete with the kind of plug-filled, free-trader leg-humping that passes for thought in this country.
It is a tale of a man who walks 10 feet in front of his house armed with a late-model Blackberry and comes back home five minutes later to gush to his wife that hospitals now use the internet to outsource the reading of CAT scans. Man flies on planes, observes the wonders of capitalism, says we’re not in Kansas anymore. (He actually says we’re not in Kansas anymore.) That’s the whole plot right there. If the underlying message is all that interests you, read no further, because that’s all there is. It’s impossible to divorce The World Is Flat from its rhetorical approach.
It’s not for nothing that Thomas Friedman is called “the most important columnist in America today.” That it’s Friedman’s own colleague at the New York Times (Walter Russell Mead) calling him this, on the back of Friedman’s own book, is immaterial. Friedman is an important American. He is the perfect symbol of our culture of emboldened stupidity. Like George Bush, he’s in the reality-making business. In the new flat world, argument is no longer a two-way street for people like the president and the country’s most important columnist. You no longer have to worry about actually convincing anyone; the process ends when you make the case. Things are true because you say they are. The only thing that matters is how sure you sound when you say it.
The internet is speeding up business communications, and global labor markets are more fluid than ever. Therefore, the moon is made of cheese.
In politics, this allows America to invade a castrated Iraq in self-defense. In the intellectual world, Friedman is now probing the outer limits of this trick’s potential, and it’s absolutely perfect, a stroke of genius, that he’s choosing to argue that the world is flat. The only thing that would have been better would be if he had chosen to argue that the moon was made of cheese. And that’s basically what he’s doing here. The internet is speeding up business communications, and global labor markets are more fluid than ever. Therefore, the moon is made of cheese. That is the rhetorical gist of The World Is Flat. It’s brilliant. Only an America-hater could fail to appreciate it.