Mark Zuckerberg on Why Messaging Should Be Its Own App

On mobile, each app can only focus on doing one thing well, we think. — Mark Zuckerberg

Zuckerberg was asked why Facebook Messenger had to be spun out as a standalone app:

Asking everyone in our community to install a new app is a big ask. I appreciate that that was work and required friction. We wanted to do this because we believe that this is a better experience. Messaging is becoming increasingly important. On mobile, each app can only focus on doing one thing well, we think.

In order to get network effects, Facebook pushed a new app on the community. It was a smart move.

Written by

Work ecologist. Founder, Work Futures. The ecology of work and the anthropology of the future.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store