It’s not a butterfly being born, it’s more like gender reassignment surgery

Digitisation, user-centricity, and a heightened emphasis on company culture has made corporate agility a must. This is easy for organisations born into this context — the Googles, the Apples, the Amazons, and the Netflixs of this world. But for everyone else it’s a massive, monumental ball-ache. ‘Transformation’ — the word so often used in these cases — suggests a sweet caterpillar re-emerging as a gorgeous butterfly. In reality it’s more like gender reassignment surgery — complex, awkward, painful and utterly confusing for everyone around. — Camilla Grey

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Work ecologist. Founder, Work Futures. The ecology of work and the anthropology of the future.

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