How are you going to get them to buy Fords?

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Walter Reuther

Quote Investigator tracked down the earliest references to union leader Walter Reuther’s brilliant riposte to a Ford exec, often erroneously identified as Henry Ford II.

CIO [Congress of Industrial Organizations] President Walter Reuther was being shown through the Ford Motor plant in Cleveland recently [early 1950s]

A company official proudly pointed to some new automatically controlled machines and asked Reuther: “How are you going to collect union dues from these guys?”

Reuther replied: “How are you going to get them to buy Fords?”

Work ecologist. Founder, Work Futures. The ecology of work and the anthropology of the future.

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