Hiten Shah on Trello

How can $525M for a feature be considered a failure?

In a TL;DR post Hiten examines the Trello story from various angles — history, stack, comparison to Slack — and suggests that $525M sale to Atlassian was necessary because Trello had failed to capitalize on its kanban board metaphor before everyone under the sun — Github, Asana, Airtable — knocked it off.

I could summarize by wondering ‘is Trello just the implementation of a feature — kanban boards — that any work management system can implement?’ And the answer is yes. And congratulations to Spolsky and Co. on turning that into $525M.

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Work ecologist. Founder, Work Futures. The ecology of work and the anthropology of the future.

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