Fidelity Joins Growing Field of Automated Financial Advice — The New York Times
Fidelity is testing its own automated investing platform, which it is calling Fidelity Go. The move puts the company into head-to-head competition with so-called robo-adviser start-ups like Betterment and Wealthfront, as well as traditional players like Vanguard and Schwab that recently began offering similar services.
The Fidelity details are listed in a Securities and Exchange Commission filing, and a company phone representative confirmed the existence of the new service, as did a Fidelity spokesman.
At the moment, Fidelity Go is available to only a few hundred of the company’s employees, though Fidelity plans to invite some customers to test it early next year and then do a public introduction after that.
Soon, many multinational banks will comprise 500 humans with deep knowledge of how to configure AIs, 300 artificials, a website, and a handful of apps.