Fidelity Joins Growing Field of Automated Financial Advice — The New York Times

Ron Lieber, Fidelity Joins Growing Field of Automated Financial Advice

Fidelity is testing its own automated investing platform, which it is calling Fidelity Go. The move puts the company into head-to-head competition with so-called robo-adviser start-ups like Betterment and Wealthfront, as well as traditional players like Vanguard and Schwab that recently began offering similar services.

The Fidelity details are listed in a Securities and Exchange Commission filing, and a company phone representative confirmed the existence of the new service, as did a Fidelity spokesman.

At the moment, Fidelity Go is available to only a few hundred of the company’s employees, though Fidelity plans to invite some customers to test it early next year and then do a public introduction after that.

Soon, many multinational banks will comprise 500 humans with deep knowledge of how to configure AIs, 300 artificials, a website, and a handful of apps.

Fidelity Joins Growing Field of Automated Financial Advice — The New York Times

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Founder, Work Futures. Editor, GigaOm. My obsession is the ecology of work, and the anthropology of the future.

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