Drilling down to find better research results

Insight is often one segmentation away

I saw some recent stats by the team at Hubspot Research, based on asking sales and marketing people about tool overload. When lumped together we see this:

  • 29% of sales staff cite two headaches as tied for first: switching between tools and managing passwords (marketing folks rate those as fourth (29%) and third (32%), respectively).

Work ecologist. Founder, Work Futures. The ecology of work and the anthropology of the future.

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