I’ve been involved in a conversation with Adam Pisoni and a group of like-minded people about the rising tide of interest around the need for a new way of work (see There’s something in the air…). It’s led me to reconsider some of the factors that surround organizational change. And in particular, and more fundamentally, a change in the ethos of work itself.
I believe that one of the changes that we are seeing — and perhaps only the very beginning of the change — is how companies are not private worlds any more. In the 20th century a company like IBM or 3M or Ford may have built up a distinctive corporate culture, and they might have thought that was a good thing. Even today, people are endlessly discussing how to ‘create’ a corporate culture, as if that can be done, like baking a cake, or designing a phone. Maybe we should put aside the question of whether ‘creating a business culture’ can be done, and ask a different question: can we create a larger and shared culture of work that subsumes organizational culture, and in a sense, replaces it?
Read the full post at Work Futures on Substack.