Danny Sullivan makes a great observation about Facebook Instant Articles: Google could do the same — offering placement of articles in search results:
Google could leverage Facebook’s move to have a program where anyone listed in its search results has an option to host their content right on Google.
Because speed. Because user experience. Because interactive maps, zooming video, etc.
Despite all those good reasons, I worry what it means when the free and independent web is mirrored within the walled gardens of two giants, Facebook and Google.
This is all part of the mobile revolution and the web of flow that I began writing about in 2010. But it is the center point of the world of media, today.