Crossing the Chasm means the transition from innovators (1st adopters) and early adopters (paradoxically the 2nd adopters) to the early majority, and then later on to the late majority and laggards. Yes, every innovation starts with the pre-chasm cadre, who are that core audience. But general adoption requires great overlap with the needs of the majority, specifically the early majority.

Work ecologist. Founder, Work Futures. The ecology of work and the anthropology of the future.

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