…ly. However, it had to sacrifice network effects in order to accomplish this. As I described above, Zoom’s core value proposition is built on enabling frictionless communication with users who are not in its network. This means that the value of Zoom’s product is always the same, irrespective of whether a user is communicating with another user or a nonuser. As a result, Zoom has no network effects.
But couldn't zoom build features that make the product more rewarding for existing users? To add network effects?
For example, consider making th rigamarole of inviting people via email to a video chat and passing through a waiting room. Zoom could simplify that for known, 'connected' partners.
There is chat in Zoom video calls, but no network of chat. What if I could message known, connected colleagues through zoom chat?