Actually, I think ‘responsive’ is only marginally better than agile. They share the negative characteristic of picking a single characteristic as definitive. And at least people are familiar with the premise of an agile organization.

No: it’s better to stick with ‘new’, as in ‘XYZ corp is trying to be a new business’.

Written by

Founder, Work Futures. Editor, GigaOm. My obsession is the ecology of work, and the anthropology of the future.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store